Characteristics of a service that consumers find hard to evaluate even after purchase and consumption are called:

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Credence qualities are characteristics of a service that are difficult for consumers to assess even after purchase and consumption. This is because they involve elements that are hard to observe or measure, such as the quality of healthcare or legal advice. Consumers must rely on trust and reputation when evaluating credence qualities. Search qualities (A) are those that can be evaluated before purchase, such as the color of a car. Experience qualities (B) can be evaluated during consumption, such as the taste of food. Intangible qualities (D) refer to factors such as brand image or reputation, which are difficult to quantify but can influence consumer perceptions. Variable qualities (E) refer to aspects of a service that can vary from one interaction to the next, such as the level of service provided by a hotel staff.

Characteristics of a Service That Consumers Find Hard to Evaluate