Supplementary services hold strategic value for a firm because they:
A)are less expensive to offer
B)encourage consumer trial and switching
C)create a barrier to consumer switching
D)can be offered instead of expensive staff contact
E)are more flexible and can be changed quickly

Question

Quizplus · Accepted Answer

Supplementary services create a barrier to consumer switching, as it is often more difficult for customers to find similar services that offer the same level of additional benefits. This can create a competitive advantage for the firm and increase customer loyalty. The other options are not necessarily true for all supplementary services and do not necessarily provide strategic value for the firm.

Supplementary Services Hold Strategic Value for a Firm Because They