The strategy of surrounding the core product with supplementary value-adding services is known in product marketing circles as the process of creating the:
A)product
B)service product
C)supplementary product
D)augmented product
E)expected product

Question

Quizplus · Accepted Answer

The strategy of surrounding the core product with supplementary value-adding services is known as creating the augmented product. The augmented product includes the core product along with additional features, benefits or services that enhance its value to the customer. Therefore, the best choice is D, augmented product.

The Strategy of Surrounding the Core Product with Supplementary Value-Adding