Pricing, delivery, appearance of facilities and personnel, and personality of service people are included in which of the following bands of Levitt's 'total product concept'?
A)Core product
B)Expected product
C)Augmented product
D)Potential product
E)None of the above

Question

Quizplus · Accepted Answer

These elements are part of the expected product, which encompasses all the aspects that a customer anticipates when purchasing a product, including service quality, appearance, and delivery.

Pricing, Delivery, Appearance of Facilities and Personnel, and Personality of Service