Everything potentially feasible to attract and hold customers is included in which of the following bands of Levitt's 'total product concept'?
A)Core product
B)Expected product
C)Augmented product
D)Potential product
E)None of the above

Question

Quizplus · Accepted Answer

The 'potential product' includes everything that might be done to attract and hold customers, according to Levitt's 'total product concept'. This encompasses all possible augmentations and transformations the product might undergo in the future to meet customer needs.

Everything Potentially Feasible to Attract and Hold Customers Is Included