What Levitt called 'the total product concept' consists of all of the following EXCEPT:
A) supplementary product
B) core product
C) expected product
D) augmented product
E) potential product
Correct Answer:
Verified
Q10: A motel offers parking facilities for recreational
Q11: Pricing, delivery, appearance of facilities and personnel,
Q12: The four groups of facilitating services are:
A)information,
Q13: Everything potentially feasible to attract and hold
Q14: An auto repair service has a coffee
Q16: Examples of order-taking are divided into what
Q17: Bills for services should NOT be:
A)timely
B)accurate
C)illegible
D)complete
E)itemised
Q18: Delivery _ concern the place and manner
Q19: Which of the following is NOT a
Q20: In Levitt's 'total product concept' the basic
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