Mittal and Baker (2002) highlight four problems for marketers seeking to promote service attributes.These are:
A) specificity, abstractness, non-searchability, mental impalpability
B) generality, concreteness, non-searchability, mental impalpability
C) generality, abstractness, non-availability, mental impalpability
D) generality, abstractness, non-searchability, mental impalpability
E) generality, abstractness, non-searchability, mental sensitivity
Correct Answer:
Verified
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