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Users of Services Like Hotels and Restaurants Generally Have a Preconceived

Question 10

Multiple Choice
Users of services like hotels and restaurants generally have a preconceived expectation of the services they will experience and the biggest mistake an organisation can make is to:

Users of services like hotels and restaurants generally have a preconceived expectation of the services they will experience and the biggest mistake an organisation can make is to:


A) not use appropriate marketing communications
B) over-promise and under-deliver
C) not give customers enough information
D) skimp on the promotional budget
E) become over exposed

Correct Answer:

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