Which of the following best describe(s) loyal customers?
A)They continue to patronise a firm over the long term
B)Often patronise particular firms exclusively
C)Recommend a firm and its services to friends
D)Cost more to service than one-off customers
E)All of the above except d

Question

Quizplus · Accepted Answer

All of the options (A, B, and C) describe loyal customers. Option D is incorrect since loyal customers can actually cost less to service as they require less marketing and acquisition spending compared to one-off customers.

Which of the Following Best Describe(s) Loyal Customers