Having details of regular customers in the firm's database offers opportunities to:
A)reduce operating costs
B)increase purchases
C)have lower maintenance costs
D)cross-sell other company services
E)a and c

Question

Quizplus · Accepted Answer

Having details of regular customers in the firm's database offers the opportunity to cross-sell other company services to them, which can increase revenue and profitability. However, having customer information may not necessarily reduce operating costs or lower maintenance costs.

Having Details of Regular Customers in the Firm's Database Offers