According to Dowling and Uncles (1997), heavy users are not always committed or exclusively loyal to one seller.They refer to this as:
A)spurious loyalty
B)undivided loyalty
C)multiple seller loyalty
D)polygamous loyalty
E)heterogeneous loyalty

Question

Quizplus · Accepted Answer

Dowling and Uncles (1997) describe the phenomenon where heavy users are not always committed or exclusively loyal to one seller as "polygamous loyalty." This concept suggests that consumers may frequently purchase from multiple brands or sellers, rather than being exclusively loyal to just one.

According to Dowling and Uncles (1997), Heavy Users Are Not