
Loyal long-term customers are not always more profitable than customers making one-time purchases for which of the following reasons?
A) Not all services have heavy customer acquisition costs.
B) They do not necessarily spend more than one-off purchasers.
C) They may expect price discounts.
D) Larger customers such as B2B may have significant bargaining power and negotiate lower prices.
E) All of the above
Correct Answer:
Verified
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Q8: The cost to attract a new customer
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