Which of the following is NOT usually a customer response to a service failure?
A)Complain to the service organisation
B)Do nothing
C)Increase purchase frequency with the service organisation
D)Take some kind of overt action with a third party
E)Defect and not patronise the service organisation

Question

Quizplus · Accepted Answer

When a service failure occurs, customers may choose to complain, do nothing, take overt action with a third party, or defect and not patronize the service organization. However, increasing purchase frequency with the service organization is unlikely to be a customer response to a service failure.

Which of the Following Is NOT Usually a Customer Response