Which of the following is NOT a reason to encourage dissatisfied customers to complain?
A)Companies are given the opportunity to salvage the relationship.
B)Complaints provide free feedback.
C)Handling complaints is time consuming.
D)Complaints alert companies to deficiencies in organisational processes.
E)Effective service recovery can increase customer perceived value.

Question

Quizplus · Accepted Answer

Handling complaints can be time-consuming and may require additional resources to resolve the issue, which can be a cost to the company. However, even with this consideration, it is still important to encourage dissatisfied customers to complain as it provides valuable feedback and an opportunity to retain the customer's loyalty.

Which of the Following Is NOT a Reason to Encourage