Which of the following is NOT related to complaint behaviour?
A)The personal importance of the service
B)The cost of complaining
C)Word of mouth
D)Who is to blame for the problem
E)Demographic factors such as age and education

Question

Quizplus · Accepted Answer

Word of mouth is not directly related to complaint behavior but rather a consequence of dissatisfaction that may lead to complaints. Complaint behavior focuses on the actions consumers take when they are dissatisfied, such as the importance of the service, costs associated with complaining, attribution of blame, and demographic influences on how they choose to express their dissatisfaction. Word of mouth can be a result of complaint behavior but is not a behavior itself.

Which of the Following Is NOT Related to Complaint Behaviour