When consumers complain, the main purposes are to recover some economic loss and to _______.
A)conduct a cognitive appraisal
B)apply a 'Think-Feel-Do' framework
C)trigger negative emotions
D)rebuild self-esteem
E)exercise self-restraint

Question

Quizplus · Accepted Answer

When consumers complain, one of the main purposes, aside from recovering some economic loss, is to rebuild self-esteem. This is because making a complaint can help the consumer feel empowered and regain a sense of control or respect that may have been lost due to the initial problem.

When Consumers Complain, the Main Purposes Are to Recover Some