
All of the following are reasons for Asian customers NOT to complain when they face a service failure except the:
A) potential loss of face by the service employees
B) fear of negative consequences or retaliation from the service employees
C) teaching of tolerance in Asian societies where Buddhism is the predominant religion
D) concept of kreng jai which is manifested by a reluctance to disturb others, restraining one's anger or frustration, avoiding asserting one's needs or opinions, and a reluctance to voice complaints or displeasure
E) concept of jai yen (cool heart) which is manifested by a reluctance to over-react in situations that Western people might find stressful
Correct Answer:
Verified
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