Which of the following conditions makes it more likely that a consumer will engage in the opportunistic behaviour of claiming compensation unreasonably?
A)Consumers perceive that the company tends to treat people unfairly.
B)Consumers perceive the company's employees to be friendly.
C)The company is small.
D)The consumer has made a one-time transaction with the company.
E)The company has a reputation for paying employees fairly.

Question

Quizplus · Accepted Answer

When consumers perceive that a company tends to treat people unfairly, they may feel justified in engaging in opportunistic behavior to get compensation even if it is unwarranted. This is because they believe that the company owes them something due to their perception of being treated unfairly.

Which of the Following Conditions Makes It More Likely That