The term CTQ stands for "cost through quality," which is another way to express Philip Crosby's idea that "quality is free."

Question

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CTQ actually stands for "critical to quality," which is a Six Sigma term used to identify the key characteristics of a product or process that are most important to the customer. While Philip Crosby did argue that the cost of quality is less than the cost of non-quality, he did not use the term CTQ or "cost through quality."

The Term CTQ Stands for "Cost Through Quality," Which Is