According to Henry Jenkins, what are audience members doing when they manipulate commercially produced media products, often to tell stories or express ideas very different from the original?
A) textual poaching
B) encoding
C) gratification consumption
D) hypodermic media consumption

Question

Quizplus · Accepted Answer

According to Henry Jenkins, audience members are engaging in "textual poaching" when they manipulate commercially produced media products, often to tell stories or express ideas very different from the original. This term refers to the ways in which audiences take cultural materials and make them their own, repurposing them for their own needs and desires.

According to Henry Jenkins, What Are Audience Members Doing When