Bloomsbury Academic Press hosted a competition called Remix the Remixer in 2008 to celebrate the release of Lawrence Lessig's book. Contest entrants were asked to find a video, interview, or written work of Lessig's, mash it up with another piece of Lessig's work, and create something new such as a video, photo, or text. What is this sort of artistic activity called?
A) a two-step flow model
B) textual poaching
C) magic bullets
D) uses and gratifications

Question

Quizplus · Accepted Answer

This sort of artistic activity is called textual poaching, which involves remixing or reworking existing media content to create something new.

Bloomsbury Academic Press Hosted a Competition Called Remix the Remixer