In 2014, Pharrell Williams gave permission to fans to create their own "cover" videos using his song "Happy." This resulted in nearly 2,000 different versions of the music video produced by fans in more than 150 different countries. The model of ______ is highlighted by the example of Pharrell Williams's hit song "Happy."
A) decoding
B) deconstructing
C) cultural marking
D) textual poaching

Question

Quizplus · Accepted Answer

The model of textual poaching is highlighted by the example of Pharrell Williams's hit song "Happy." Textual poaching is a process where fans take an original text, such as a song or TV show, and create their own versions or interpretations of it. Williams gave permission to his fans to create their own "cover" videos, resulting in numerous versions of the music video being produced by fans in different countries.

In 2014, Pharrell Williams Gave Permission to Fans to Create