Which part of Stuart Hall's theory resembles the magic bullet model?
A) the assumption that specific ideological messages are loaded into cultural products
B) the assumption that individuals will respond to media messages in a wide variety of ways
C) the assumption that audience members manipulate cultural products for their own ends
D) the assumption that audience members will listen to "opinion leaders"

Question

Quizplus · Accepted Answer

The assumption that specific ideological messages are loaded into cultural products resembles the magic bullet model, which suggests that media messages have a powerful and direct impact on audiences. Stuart Hall's theory differs from the magic bullet model in its emphasis on how individuals actively interpret and negotiate cultural products.

Which Part of Stuart Hall's Theory Resembles the Magic Bullet