Which of the following is a drawback of test marketing?
A) Test marketing cannot be applied to test industrial goods and services.
B) Test marketing results are not really projectable.
C) Test marketing does not permit for verifying production.
D) Test marketing involves mathematical complexities.

Question

Quizplus · Accepted Answer

Test marketing results are not projectable to the overall market because the sample used in test marketing is often too small and too specific to accurately represent the entire market. Therefore, companies may have to spend more money and time to conduct a larger and more representative study for accurate results.

Which of the Following Is a Drawback of Test Marketing