Which of the following market testing methods is sometimes called limited marketing?
A) Rollout
B) Speculative sale
C) Simulated test marketing
D) Informal selling

Question

Quizplus · Accepted Answer

Rollout is sometimes referred to as limited marketing because it involves introducing a new product or service to a limited geographical area or market segment before a full-scale launch. This approach allows companies to test the market's response and make necessary adjustments.

Which of the Following Market Testing Methods Is Sometimes Called