Which of the following statements is true regarding rollout?
A) Rollout is sometimes called speculative sale.
B) The knowledge obtained from rollout is significantly less than that obtained from test marketing.
C) The rollout method for market testing falls under the pseudo sale technique.
D) Today rollout is increasingly replacing test marketing.

Question

Quizplus · Accepted Answer

Today, rollout is increasingly replacing test marketing because it is faster, cheaper, and more flexible than test marketing. Rollout involves a limited introduction of a new product or service to a small geographic area to gauge consumer interest and gather feedback before a full launch. It allows companies to make adjustments and improvements before investing in a wider launch, reducing the risk of failure and saving money.

Which of the Following Statements Is True Regarding Rollout