A rollout when compared to test marketing:
A) fails to provide as much market-related data.
B) gives competitors more time to beat the testing firm to national market.
C) allows the testing firm to minimize losses in case of failure.
D) requires more time to go national.

Question

Quizplus · Accepted Answer

Rollout allows the firm to minimize losses in case of failure as it is a gradual introduction of the product to the market, whereas test marketing gives more market-related data but also gives competitors more time to beat the testing firm to national market. Rollout does not necessarily require more time to go national, as it can be done gradually and strategically.

A Rollout When Compared to Test Marketing