Products that are clearly superior on attributes that buyers consider important have:
A) low relative advantage and low compatibility with buyers' experiences.
B) high relative advantage and low compatibility with buyers' experiences.
C) high relative advantage and high compatibility with buyers' experiences.
D) low relative advantage and high compatibility with buyers' experiences.

Question

Quizplus · Accepted Answer

Superior products with high relative advantage (meaning they are significantly better than competing products) and high compatibility with buyers' experiences (meaning they fit well with the needs and preferences of the target market) are likely to have a strong competitive advantage and appeal to consumers.

Products That Are Clearly Superior on Attributes That Buyers Consider