Skimming pricing is best recommended for products having:
A) low relative advantage and low compatibility with buyers' experiences.
B) high relative advantage and high compatibility with buyers' experiences.
C) high relative advantage and low compatibility with buyers' experiences.
D) low relative advantage and high compatibility with buyers' experiences.

Question

Quizplus · Accepted Answer

Skimming pricing is a strategy where a high price is set for a new product with a high relative advantage and high compatibility with buyers' experiences. This approach capitalizes on the willingness of early adopters to pay a premium for the perceived value and innovation of the product.

Skimming Pricing Is Best Recommended for Products Having