Which of the following types of promotion is typically used for a product with low relative advantage and high compatibility with buyers' experiences?
A) Risk-based promotion
B) Awareness promotion
C) Reseller promotion
D) Usage-based promotion

Question

Quizplus · Accepted Answer

Awareness promotion is typically used for products with low relative advantage and high compatibility with buyers' experiences. This type of promotion aims to inform and educate potential customers about the product's benefits and features. It is effective for creating interest and generating buzz around a new or unfamiliar product, and can ultimately increase sales.

Which of the Following Types of Promotion Is Typically Used