While launching a product with low relative advantage and low compatibility with buyers' experiences, the:
A) older product should not be deleted from the market quickly.
B) product promotion should be information based.
C) price of the product should be above the market.
D) distribution of the product should be highly selective.

Question

Quizplus · Accepted Answer

When launching a product with low relative advantage and low compatibility with buyers' experiences, it is best not to delete the older product from the market quickly. This is because the older product may still have loyal customers who are not yet ready to switch to the new product. These customers may need time to fully understand the benefits of the new product and become familiar with it. By keeping the older product in the market, the company can continue to serve these customers and may even attract new customers who are not yet ready to switch to the new product.

While Launching a Product with Low Relative Advantage and Low