Which of the following best describes the pricing strategy "meet the market"?
A) A very high price, intended to stay that way, with clear product differentiation.
B) A price that is clearly low and designed to buy one's way into the market.
C) A price that takes price out of the market play as much as possible.
D) A price clearly above the market that is appropriate to a differentiated product.

Question

Quizplus · Accepted Answer

"Meet the market" pricing strategy involves pricing a product or service similar to the competitors' prices in the market, with minimal price differentiation. The goal is to take pricing out of the competitive equation as much as possible and compete mainly on other factors such as product quality, brand, and customer service.

Which of the Following Best Describes the Pricing Strategy "Meet