New-to-the-firm products are:
A) inventions that create a whole new market.
B) products that take a firm into a category new to it.
C) products that are new to the world, but are not new to the firm.
D) products that are retargeted for a new use or application.

Question

Quizplus · Accepted Answer

New-to-the-firm products refer to products that take a firm into a category new to it, indicating that the firm has not previously sold products in that category. Choice A would be better described as breakthrough inventions that create new markets, while choice C refers to truly new products that have not been seen before. Choice D describes repositioned products, not necessarily products that are new to the firm.

New-To-The-Firm Products Are