_____ helps a firm assess which new products would be the best additions to existing product lines, given both financial and strategic objectives.
A) A product finances charter
B) Product portfolio management
C) A product assessment matrix
D) Product value-add assessment

Question

Quizplus · Accepted Answer

Product portfolio management involves analyzing a company's current product offerings and assessing which new products would fit best within the existing portfolio, given financial and strategic goals. A product finances charter is a document outlining the financial goals and resources for a specific product. A product assessment matrix is a tool for evaluating products based on various criteria, but it does not specifically address new product additions to an existing product line. Product value-add assessment is a process for determining the value a product adds to a customer's business or life, but it is not specifically focused on new product additions to an existing product line.

_____ Helps a Firm Assess Which New Products Would Be