In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap manufacturer, makes certain enhancements to the characteristics and quality of its soaps. Agate's products would best fit into the new product category of:
A) line extensions.
B) new-to-the-firm products.
C) new-to-the-world products.
D) product improvements.

Question

Quizplus · Accepted Answer

Agate Inc. is making enhancements to the characteristics and quality of their existing AquaFresh soap, indicating that they are improving their product rather than introducing a new product to the market. Therefore, their products would best fit into the product improvement category.

In an Attempt to Extend the Life of Its Brand