Which of the following categories of new products would present higher risks and uncertainties as well as associated costs of development and launch?
A) Line extensions
B) New-to-the-world products
C) Improvised products
D) Repositionings

Question

Quizplus · Accepted Answer

New-to-the-world products present higher risks and uncertainties as well as associated costs of development and launch because they require creating an entirely new market and establishing demand. They also require significant investments in research and development, marketing, and distribution. Line extensions, improvised products, and repositionings, on the other hand, build on existing products or markets and usually entail lower risks and costs.

Which of the Following Categories of New Products Would Present