Milton is the sales manager of a cosmetics company that offers a wide range of face creams,lipsticks,and eye makeup.Some of the products are sold to wholesalers and distributors,while others are sold directly to end-users.Milton decides to divide his company's vast customer base into distinct segments so that the company's salespeople can specialize in one line of business only.To carry out this process,it is necessary for Milton to possess sound _____.

Question

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To divide the customer base into distinct segments, it is necessary for Milton to possess sound market knowledge. This will help him understand the different needs and preferences of the customers, and divide them into relevant segments to optimize sales. While product knowledge, price knowledge, technology knowledge, and promotion knowledge are also important for a sales manager, they might not directly contribute to segmenting the customer base.

Milton Is the Sales Manager of a Cosmetics Company That