Steve is a salesperson for the Cloud Nine Corporation.His territory includes 50 established accounts which he calls on regularly.Although Steve is supposed to allocate some time to prospecting,he prefers to call on his existing accounts.Which of the following is most likely the reason why Steve resists prospecting?

Question

Steve is a salesperson for the Cloud Nine Corporation.His territory includes 50 established accounts which he calls on regularly.Although Steve is supposed to allocate some time to prospecting,he prefers to call on his existing accounts.Which of the following is most likely the reason why Steve resists prospecting?​

Quizplus · Accepted Answer

Steve is likely afraid of rejection, which is a common reason salespeople resist prospecting, as it involves reaching out to new potential clients who may not be interested.

Steve Is a Salesperson for the Cloud Nine Corporation