An executive summary should:
A)make it as easy as possible for a buyer to make a positive purchase decision.
B)spell out a customer's problems, the nature of the proposed solution, and the resulting benefits to the customer.
C)offer a succinct overview and background of a firm, but emphasize only the company's capabilities.
D)emphasize the benefits resulting from the solution and not the product or service being sold.
E)present a sales agreement for a buyer to sign off on and complete.

Question

An executive summary should:​
A)​make it as easy as possible for a buyer to make a positive purchase decision.
B)spell out a customer's problems, the nature of the proposed solution, and the resulting benefits to the customer.
C)​offer a succinct overview and background of a firm, but emphasize only the company's capabilities.
D)​emphasize the benefits resulting from the solution and not the product or service being sold.
E)​present a sales agreement for a buyer to sign off on and complete.

Quizplus · Accepted Answer

An executive summary should provide a brief overview of the customer's problem, the proposed solution, and the resulting benefits to the customer, making it easy for them to make a positive purchase decision. It should focus on the benefits resulting from the solution rather than the features of the product or service being offered. It is not about the background of the firm or presenting a sales agreement for the buyer to sign off on.

An Executive Summary Should:​

An Executive Summary Should: