Jeremy is interested in buying ten new cars for his company.He likes a particular car that a salesperson is showing him but expresses concern about the fact that the car's engine is not as powerful as the other cars he was considering.Which of the following best illustrates the salesperson's use of the translation method to handle Jeremy's concern?
A)"Yes, the engine is less powerful, but the car comes with several other options you said you wanted."
B)"Because the engine is less powerful, it is more fuel efficient, and that means your company will save money."
C)"You're mistaken; the engine has the same amount of power as the others you were considering."
D)"Why do you want an engine that has more power?"
E)"Actually, most of our customers think the engine isn't that powerful. But it is as powerful as other cars in the same range."

Question

Jeremy is interested in buying ten new cars for his company.He likes a particular car that a salesperson is showing him but expresses concern about the fact that the car's engine is not as powerful as the other cars he was considering.Which of the following best illustrates the salesperson's use of the translation method to handle Jeremy's concern?​
A)​"Yes, the engine is less powerful, but the car comes with several other options you said you wanted."
B)"Because the engine is less powerful, it is more fuel efficient, and that means your company will save money."
C)​"You're mistaken; the engine has the same amount of power as the others you were considering."
D)​"Why do you want an engine that has more power?"
E)​"Actually, most of our customers think the engine isn't that powerful. But it is as powerful as other cars in the same range."

Quizplus · Accepted Answer

The salesperson is using the translation method by acknowledging the customer's concern about the engine's power and then providing a benefit that addresses the concern. By mentioning that the car is more fuel-efficient because of the less powerful engine, the salesperson is offering a potential benefit for the customer's company. This is a good example of how to use the translation method to address a customer's concerns.

Jeremy Is Interested in Buying Ten New Cars for His