Roger,a sales executive,has completed a survey of his selling area; he has located existing customers and prospects,discovered their interests,and understands their motivation for buying products.He has also segregated these customers and prospects into categories based on their potential as customers.In this scenario,Roger's next step should be to:
A)establish a territory routing plan.
B)assess and evaluate his product.
C)tap technology and automation processes.
D)set goals and objectives.
E)develop and implement plans.

Question

Roger,a sales executive,has completed a survey of his selling area; he has located existing customers and prospects,discovered their interests,and understands their motivation for buying products.He has also segregated these customers and prospects into categories based on their potential as customers.In this scenario,Roger's next step should be to:​
A)​establish a territory routing plan.
B)assess and evaluate his product.​
C)tap technology and automation processes.
D)set goals and objectives.​
E)​develop and implement plans.

Quizplus · Accepted Answer

Roger has completed the initial steps of market research and customer segmentation. The next logical step is to develop and implement plans to target these customers and prospects effectively.

Roger,a Sales Executive,has Completed a Survey of His Selling Area;