Salespeople focus on the benefits when selling services because the buyer cannot sample services prior to making a purchase.Which characteristic of service is highlighted here?

Question

Quizplus · Accepted Answer

The characteristic highlighted here is intangibility, as services cannot be seen or touched like tangible products. Therefore, salespeople must focus on describing the benefits of the service to the buyer, as they cannot sample the service prior to making a purchase.

Salespeople Focus on the Benefits When Selling Services Because the Buyer