Charles is in the market for a new lawnmower.After speaking to an employee at the local hardware store, Charles agrees to buy a top of the line industrial lawnmower.When the transaction was done, the employee looks up at Charles and asks the following question; "Charles, are you aware you could double the warranty period to 4 years by purchasing complementary insurance for as little as $59.00?" What is the employee doing by asking this question?
A)upsetting Charles
B)confusing Charles
C)cross-selling Charles
D)closing the sale
E)using the bundling technique

Question

Quizplus · Accepted Answer

The employee is cross-selling Charles by offering him complementary insurance that could extend the warranty period for as little as $59.00. This suggests that the employee is trying to sell Charles an additional product that complements his initial purchase, which is a common strategy in sales.

Charles Is in the Market for a New Lawnmower