Evidence supports the notion that 90 percent of customers who perceived to have been wrong by you or your company continue to purchase from you albeit, at lower rates over time.The other 10 percent will simply not buy from you again.

Question

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There is no specific evidence universally supporting the claim that exactly 90% of wronged customers continue to purchase at lower rates, while 10% never return. Customer behavior varies widely based on numerous factors.

Evidence Supports the Notion That 90 Percent of Customers Who