A salesperson's prospects go through several mental steps in deciding whether to buy or not to buy the product.Select these steps in their correct order.
A)attention, interest, desire, purchase, action
B)attention, desire, interest, conviction, purchase
C)attention, interest, desire, conviction, purchase
D)attention, interest, desire, conviction, purchase, action
E)attention, interest, action, desire, conviction, purchase

Question

Quizplus · Accepted Answer

The correct order is attention, interest, desire, conviction, purchase. Attention is the first step to draw the prospect's interest to the product, followed by building their interest in it. The next step is to create a desire for the product, which then leads to convincing the prospect that it is the right choice for them (conviction). Finally, the prospect makes the purchase. Option A and B have incorrect order or missing steps, and Option D has an extra step (action) that is unnecessary as it is included in the purchase step. Option E has the order of interest and action reversed.

A Salesperson's Prospects Go Through Several Mental Steps in Deciding