Which of the following tactics should be used to help manage gatekeepers?
A)engage the gatekeeper because they have some power in organizations
B)use whatever sneaky tactic you can to manipulate them
C)ignore them, after all they are usually just secretaries with little influence
D)bribe them: a little investment will buy you lots of cooperation
E)sweet talk them to get them on your side

Question

Quizplus · Accepted Answer

Engaging gatekeepers and building a positive relationship with them can help in gaining access to decision makers and increase the chances of success in the sales process. It's important to recognize that gatekeepers are valuable members of organizations and should be treated with respect. Sneaky tactics, ignoring, and bribing them are unethical and can damage the reputation of the salesperson and their company. Sweet talking may work in some cases, but building a genuine relationship is a more sustainable approach.

Which of the Following Tactics Should Be Used to Help