You should stress a product's benefits more than its features and advantages because the product's benefits are what the customer really wants to receive by buying.

Question

Quizplus · Accepted Answer

Customers are ultimately interested in the outcomes or results they can achieve by using a product, not just the features or advantages it offers. By emphasizing the benefits of a product, such as how it solves a problem or improves their lives, businesses can better connect with the customer's needs and ultimately increase sales.

You Should Stress a Product's Benefits More Than Its Features