Scott's Hardware, a small-town retailer, recently ran an advertisement in its local newspaper for Round-Up weed killer.Scott's identified in the ad that they were the only retailer in town that would deliver for free.What does their free delivery best illustrate?
A)A customer friendly business
B)Product bonus
C)Unique selling proposition
D)Unfair advantage
E)Poor business practice

Question

Quizplus · Accepted Answer

The free delivery offered by Scott's Hardware is a unique selling proposition, meaning it sets them apart from other retailers in their town. This is a marketing strategy used to differentiate a business from its competitors and appeal to customers.

Scott's Hardware, a Small-Town Retailer, Recently Ran an Advertisement in Its