As a marketing manager, you are putting together a presentation to senior management to support funding of a new sales promotion.Which of the following objectives is likely NOT to be included in your presentation?
A)to help increase the excitement about a company's products
B)to give salespeople additional selling tools for their sales presentations
C)to build company recognition
D)to increase cognitive dissonance among consumers who have purchased the company's products
E)to increase cooperation from resellers

Question

Quizplus · Accepted Answer

Increasing cognitive dissonance among consumers who have purchased the company's products is an undesirable outcome and would not be included as an objective for a sales promotion. Sales promotions are typically designed to enhance customer satisfaction and loyalty, and increasing cognitive dissonance among consumers would have the opposite effect.

As a Marketing Manager, You Are Putting Together a Presentation