Adam is selling electric generators.He has just been asked, "How does your product compare to the competition?" What should Adam have done in preparing for this sales presentation?
A)practiced asking probing questions
B)examined the competition's ads
C)checked the ethics of asking such a question by reading his firm's code of ethics
D)practiced question-avoidance techniques
E)talked to former employees of his competitors

Question

Quizplus · Accepted Answer

To effectively answer the question about how his product compares to the competition, Adam should have examined the competition's ads and marketing materials beforehand. This would allow him to highlight the unique features and benefits of his product in comparison to the competition. Practicing asking probing questions may also be helpful, but examining the competition's ads would be the most relevant and direct way to prepare for this question. Checking the ethics of asking such a question and practicing question-avoidance techniques or talking to former employees of competitors are not relevant or ethical ways to prepare for this question.

Adam Is Selling Electric Generators